How To Use A Niche Finder To Find A Micro Niche

niche finder research tool

A niche finder is not a magic wand. A Niche finder tool is a piece of software that lets you enter a main keyword and it compiles and extracts important data relating to that keyword.

For example, your niche finder will give you some useful data about how many people search for that keyword on a monthly basis. It can even tell you who these people are and where they are located.

Niche tools will also tell you how easy or difficult it is to rank for that keyword. Plus it can give you an idea of the cost per click for that keyword, if you plan to run paid ads on your blog.

Along with information about the searchers. That information may include where they are, their age range and gender.

So niche finders make it easy for amateur bloggers to start micro niche blogs. And monetizing those blogs is not as difficult.

Niche Tools

Why do you need a Niche tool? Finding a profitable niche is the first and most important steps in starting an amateur blog. And you need niche tools because they allow you monetize your blog a lot quicker.

So we have put together a list of three popular niche finder tools that we think are great tools to help you start an amateur blog. 

The list includes both free and paid tools. Some of the free niche finder tools have paid versions as well. Advanced niche finders may give you the exact phrases people type in when they search. 

You can easily upgrade to the paid versions to unlock many advanced features.

So, continue reading to learn more about these useful tools.

Identify Micro Niches

How do you use a niche finder to uncover micro niche ideas? Simply use the software to isolate of thousands of avalable low competition keywords.

Begin in familiar territory. Jot down a list of things you know about, including hobbies. Think how you can use your knowledge to help people solve a problem.

Enter your main keyword that is related to your knowlege or skill into your keyword niche finder.

 The software will show you hundreds of related keywords. It may also show you how easy or difficult it is to rank for these keywords.

Jot down the low competition ones on a piece of paper. And keep brainstorming until you come up with usable ideas for your blog.

This takes time and effort.  However the results are well worth it if you are willing to follow through.

4 Easy to Use Niche Finder Tools

There are several keyword research tools that you can use to help you find niches.  A number of them are free while others are freemium. 

This means they either offer a free version with the potential to upgrade to unlock more features, or they offer a limited time free trial.

The niche finder software below are all freemium tools. So you can test them to see which one you like.

WordStream Keyword Tool

This online marketing software that allow advertisers manage their marketing campaigns efficiently.

The software consists of a group of useful marketing tools. One of those tools is a free keyword research tool which bloggers can use.

As shown in the image, you just enter your main keyword or phrase and the tool will compile about 700 results for you.

Now you can refine and extract some useful data from these results.

WordStream Keyword Research tool interface

Learn More About Wordstream Here


This tool is offered by Mangools. It is another software that you can use to analyze any keyword performance. That way you can uncover a profitable micro niche.

This a basic keyword research tool the lets you search for long tail keywords. To get started with KWFinder, you sign up for a free 10 day trial at their website.

The free trial allow you to search 3 keywords per day and get 50 related keywords of each of the searched words.

To access more results, you will need to upgrade to a paid plan.


Neil Patel, who is a highly respected digital marketer, is the owner of Ubersuggest. 

The free version does work well for basic keyword research. There is no time limit on the free trial.

However, as your needs grow you will want additional features so you will have to upgrade to a paid version.

With the free version you can check monthly search volume, view keyword difficulty, and see who the competition.You can also do a free site audit of your own blog. 

You will get suggestions for improving and how to fix issues. However you will only be able to unlock a limited number of these results with a free version.

Personally I find the software has a learning curve. So it may not be the best for amateur bloggers. is my favorite keyword niche finder tool. It is one of the most user friendly for amateur bloggers.

It is a web based software you can use to find low competition keywords in any niche. The built in niche finder allows you to brainstorm niche ideas to come up with the perfect profitable niche.

Keysearch niche finder dashboard

You can sign up for a 30 free trial on the platform. You will be taken to the dashboard below. Type in your main keyword and hit enter and a list of relevant, long tail keywords will appear on the right.  

Go through and select a few that make the most sense for your blog. Click on each of the selected words or phrases and you can dig in to get the basic metrics.

Clicking on the “find keyword” title shows a dropdown menu that allows you to research organic keywords, quickly check the difficulty and create a list.

Of all the options available, my favorite is the brainstorm option.

 If you select competitive analysis at the top of the screen, you can see how difficult it is to rank for the keyword, and analyze top pages, check backlinks and URL scores.

These are just some of the cool features bundled in this software. And the owners are continually adding new features.

In addition to the ones above, Answer the Public and Answer Socrates are two great keyword tools that you can use to see what people are searching for. You should definitely check these out too to learn what questions your audience has.


To recap, a niche finder is a piece of keyword research software. You need this tool before you start blogging. That’s because niche finders help you identify micro niches and get ideas for starting niche blog.

To use a niche tool simply enter your main keyword into the search box and click enter. The software will return up to 700 keywords with related data.

Isolate the low competition ones, make a master list. Save your list of keywords to add to your blog content.

If you opt to for using a free niche finder, keep in mind that the features may be limited. So, may need to upgrade to a paid plan to access more advanced data.