niche finder research tool

Why do you need niche finder software? It is important that you thoroughly research your niche before you write a single blog post.

Identifying a profitable niche will dictate your steps going forward.

Because Finding a niche is laying the foundation for your amateur blog, it involves some serious research.

Your goal when when doing niche research is to find long tail keywords with low competition and high search volume. Then build a blog around these keywords.

If done correctly, niche research will help you attract the perfect audience to your blog or website.  However niche finder tools will make your life easier.

It will also make it easier to monetize your amateur blog. And you see results in a shorter period of time.

Identify Profitable Micro Niches

Because amateur blogs are about sharing things that bloggers are passionate about, you want to make a short list of the things that interest you.

Now it is time to use your research software to help you narrow down profitable micro niches. You can use a free niche keyword finder tool to help you.

Brainstorm blogging ideas by jotting them down on a piece of paper as they pop into your mind.  If you keep at it for a few minutes, you will notice a pattern emerge. Your main keywords become clear.

Try putting those ideas into related groups by combing related keywords. This will help you get a clean mental picture of what your amateur blog will be about.

Now enter these into a niche finder to get some insight as to how valuable they are. Discard the high competition keywords. You just won’t rank for them.

Make a list of the profitable niche keywords to get started with your amateur blogging.

Find Valuable Keywords

Remember that keywords are only valuable if they are directly related to your niche. Niche finder tools give you all the mertices you need to determine how relevant a keyword is to your blog.

Most niche research tools will return approximately seven hundred keywords. What Information does niche finders provide? The most important pieces of data you get are:

How many people search for that keyword (traffic volume).

What is the competition level (how easy or difficult it will be for your blog to show up for that keyword).

In addition you will also see related keywords, what questions searchers are asking, cost of paid traffic and other suggestions for similar keywords.

Your job is to go through and narrow down these keywords to isolate the valuable ones.  Find the most suitable words or key phrases. Save your list in a spreadsheet for future use. 

You will need these to get ideas when you create content in the future.

3 Easy to Use Niche Finder Tools

There are several keyword research tools that you can use to help you find niches.  A number of them are free while others are freemium. 

This means they either offer a free version with the potential to upgrade to unlock more features, or they offer a limited time free trial.

The niche finder software below are all freemium tools. So you can test them to see which one you like.

WordStream Keyword Tool

This online marketing software that allow advertisers manage their marketing campaigns efficiently.

The software is made of a group of useful marketing tools. One of those tools is a free keyword research tool which bloggers can use.

As shown in the image, you just enter your main keyword or phrase and the tool will compile about 700 results for you.

Now you can refine and extract use data form the results.

WordStream Keyword Research tool interface

KWFinder Keyword Research Software

This tool is offered by Mangools. It is another software that you can use to analyze keyword performance. That way you can find a profitable niche.

This a basic keyword research tool the lets you search for long tail keywords. To get started with KWFinder, you sign up for a free 10 day trial at their website.

The free trial allow you to search 3 keywords per day and get 50 related keywords of each of the searched words.

To access more results, you will need to upgrade to a paid plan.


Neil Patel, who is a highly respected digital marketer, is the owner of Ubersuggest. 

The free version does work well for basic keyword research. There is no time limit on the free trial.

However, as your needs grow you will want additional features so you will have to upgrade to a paid version.

With the free version you can check monthly search volume, view keyword difficulty, and see who the competition.You can also do a free site audit of your own blog. 

You will get suggestions for improving and how to fix issues. However you will only be able to unlock a limited number of these results with a free version.

Personally I find the software has a learning curve. So it may not be the best for amateur bloggers.

Keysearch Niche Finder Tool

Bonus tool-Keysearch is my favorite niche finder tool. It is one of the most user friendly for amateur bloggers. And the owners are continually adding new features to this software.

It is a web based software you can use to find low competition keywords in any niche. The built in niche finder allows you to brainstorm niche ideas to come up with the perfect profitable niche.

Keysearch niche finder dashboard

You can sign up for a 30 free trial on the platform. You will be taken to the dashboard below. Type in your main keyword and hit enter and a list of relevant, long tail keywords will appear on the right.  

Go through and select a few that make the most sense for your blog. Click on each of the selected words or phrases and you can dig in to get the basic metrics.

Clicking on the “find keyword” title shows a dropdown menu that allows you to research organic keywords, quickly check the difficulty and create a list.

Of all the options available, my favorite is the brainstorm option.

 If you select competitive analysis at the top of the screen, you can see how difficult it is to rank for the keyword, and analyze top pages, check backlinks and URL scores.

These are just some of the cool features bundled in this software.

in addition to the ones above, some of the best niche finder tools are Answer the Public and Answer Socrates. You should definitely check these out too to learn what questions your audience has.


To recap niche finders are pieces of keyword research software. You need the software before you start blogging to help you identify and refine a profitable niche.

With a basic niche finder tool you can extract valuable data about a seed keyword performance.

Simply enter the keyword into the search box, click enter and you will get up to 700 keywords that are related to your main keyword.

And you have the ability to isolate more detailed data such as monthly search volume,  keyword ranking difficulty  for specific keywords.

You will also get suggestions for other valuable words and phrases.  Some basic tools will also audit your blog and offer direction for fixes.

Keep in mind though that the free niche finder is limited in relation to what data you can access.

So although the free tool may be good to start with, you will need to upgrade to a paid version as your needs grow.