blog outline featured image

Creating a blog outline is the next step now that you are ready to start building your amateur blog. Why do you need an outline for your blog?

A website outline gives your site structure and helps you organize your content in a logical way. This makes internal linking easier.

Also a structured blog provides good user experience. And search engines love it as well.

That’s because a blog outline helps search engines  better understand your website.

So we will look at six steps to follow when making an effective website outline.

Brainstorm Ideas

Write down your main keyword. Then start jotting down related ideas based on your blog audience .

For example, if you have a travel blog your goal may be to tempt your audience to visit locations you’ve been to.

Write down what comes to mind related to your experience.

Expand on those ideas. Ask yourself, what you liked and what you didn’t like. How would your audience enjoy visiting the location?

Don’t worry about organizing your ideas at this point. That happens next.

Organize Blog Outline Ideas

Now it’s time to structure your ideas based on hierachy-their rank.  First you may group them into locations.

For example, Europe, Asia and the Caribbean.  Then you  can break them down into individual countries.

This is what the blog outline for your pages would look like:

  • The Caribbean
    • Jamaica
    • Trinidad and Tobaggo
    • Bermuda
    • Barbados
    • St Lucia

You may want to create individual posts for related topics. These  topics can be about airfare,  accommodation, and attractions in those countries.

website outline graphic

So now your entire blog content can focus on recommending locations to your audience.  Your blog pages would be an overview of each country.

While the individual posts would provide information they need to plan their trip.

From here on each page or post you create can link to others. Thus providing a solid internal link building structure for your blog.

Add Pages

Content you create on your blog is either static or dynamic content.  They are either pages or posts.

 Pages are referred to as  static because their content rarely changes.

There are a few static pages that are standard on the majority of websites, regardless of niche.

A blog page structure depends on the importance of that page. Think of a parent child relationship.

Five examples of these static pages on a blog include the Home, About, Contact, Privacy and Terms pages.

Both internal and external links as well as calls to actions are basic elements on a static blog page.

The Home Page

Your Home Page is usually the gateway to your website.  It provides a peek into what your blog is about. But it also links to other important pages on your website.

The Home Page is made up of a Headline, a Featured Image and a call to action at the top.

The sections below are blurbs about what you do. about you or your team, and what service you provide.

Then there is a call to action that encourages users to take an action. That action can be clicking a link, making a purchase or signing up for your newsletter.

The Footer is a sitewide section. It may contain your logo,  a sign up form or a link to your Contact Page. It may have  links to the Privacy and Terms pages as well.

Basic Static Web Page Outline

SectionContent
Head SectionLogo, Navigation
 Blog HeadlineMain Title
Hero ImageLargest Image
BodyBlog Overview
FooterNavigation. Copyright Info.

Assign Post Page

The Blogroll or Post Page is a dynamic page. The Post page can be designated the main entrypoint to your blog. 

The post page usually has a grid layout with images and links to assigned posts. 

However, because your Post page is dynamic, when you add a new piece of  the content the Post Page changes.

Outline Blog Posts

The majority of Blog Posts are made up of four basic elements

Featured Image: This is the main image in the post. The featured image is usually above or below the Title

Body: It contains what the post is about.  The body  is broken up into sections using headings and subheadings. 

Depending on the length of a post you may want to use a table of content that allows the reader to jump to specific sections. 

You can use Bullets, charts, tables and graphics in the body of the blog. This makes it easier to read.

Summary: A summary gives a brief recap of a blog post. It should contain important points you want your audience to remember.

Call to Action: These can be placed anywhere in the post. However you want to give your reader some direction at the end. This can be a link to a related post, or a request to share the blog post with friends.

Blog Outline Must Have Elements

Be sure to incorporate these little things in your blog outline. The help your users have a better experience.

Allow easy navigation. You want users to easily go from one section of your site to another. This contributes to longer dwell time which is a search engine ranking factor.

Tell People what you do. This immediately weeds out those who are not looking for what you have to offer.

Multiple contact options. Ensure that your visitors have at least two different ways of contacting you if they want to.

Permit user feedback and reviews. Let prospects know what other users say about their experience on your website.

Give your website legitimacy.  A Privacy Policy, Terms of use and appropriate Disclaimer are some of the must have legal pages on your website.

Summary

So why is a blog outline important? 

A website outline allows you to structure your blog content in a logical way. This makes it easy for users to consume your content and provide  feedback. 

A website outline helps  search engines to understand what your blog is about and makes it easier for them to crawl the site’s content.