In today’s digital age, social media and other online channels seem to dominate marketing strategies. However, email marketing remains a powerful and effective marketing tool.
What makes email marketing different? The main reason email marketing is different is its ability to deliver personalized messages directly to the inbox of potential customers.
Utilizing emal marketing tools give marketers a unique opportunity to nurture leads, build lasting relationships, and drive sales.
For new bloggers, getting started with email marketing can be a bit overwhelming.
However, there are several user-friendly email marketing platforms that can make the process a breeze for inexperienced bloggers.
In this article, we will explore five beginner-friendly email marketing platforms.
Then we will highlight the benefits of using those platforms for anyone new to the world of blogging and email marketing.
The Best Email Marketing Platforms
Before we take a deep dive into our choice email marketing platforms, it’s essential to understand what to look for when selecting the right email marketing tools.
So here are some important factors to consider when evaluating different options:
- User-friendly interface: An intuitive interface makes creating and designing email campaigns a seamless experience. And, especially for those without technical skill, drag-and-drop functionality is extremely important.
- Pre-designed templates: Beginner-friendly platforms often come with a wide range of pre-designed templates. These allow users to easily customize their emails to match their brand and message.
- Automation and segmentation: Automation helps save time by helping you put repetitive tasks on auto-pilot. On the other hand, segmentation allows you to target specific audiences with content that is personalized for them.
- Cost-effectiveness: Many beginners struggle with the costs of starting an online venture. As a beginner, it’s essential to find an email marketing platform that offers value for money. It’s always a good idea to look for reasonable pricing plans and a free tier option to get started.
Now that we understand the things beginners should be looking for, let’s explore the five beginner-friendly email marketing platforms and see how they cater to these needs.
1. Mailchimp
Mailchimp is one of the most popular and beginner-friendly email marketing platforms available to new bloggers.
Its user-friendly interface makes it easy for beginners to navigate through the process of creating and managing email campaigns.
The Mailchimp platform has a vast selection of pre-designed templates. This enables you to customize emails to reflect your brand effortlessly.
Mailchimp’s list management and segmentation features allow you to organize your subscribers. Therefore you can send targeted emails based on specific criteria, such as location or past interactions.
In addition, the platform’s automation and autoresponder sequences help streamline your communication and nurture leads on autopilot. For new bloggers,
Mailchimp’s Forever Free plan is a great starting point. It offers essential features for up to 500 subscribers.
2. Constant Contact
Constant Contact is another fantastic choice for beginners. This email marketing tool offers a simple and straightforward drag-and-drop email editor.
The platform is especially useful for small businesses and nonprofits looking to establish a strong email marketing presence.
However, if you are serious about growing your new blog, then look closely at Constant contact.
Constant Contact provides a variety of pre-designed templates, making it easy to create professional-looking emails.
In addition, its list-building and management tools allow you to grow your subscriber base effectively.
The email marketing platform’s automation and email scheduling options, gives you the ability to engage with your audience even when you’re away.
Constant Contact offers a 60-day free trial, giving beginners ample time to explore its features before making a commitment.
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3. GetResponse
GetResponse is an all-in-one marketing platform that provides a comprehensive set of email marketing tools, landing pages, webinars, and more.
GetResponse email creator offers both drag-and-drop and HTML options, catering to both beginners and more experienced users.
This email marketing platform’s list building and segmentation tools help you effectively manage your contacts and target specific segments with tailored messages.
With email automation and autoresponders, you can send personalized content to your audience based on their behavior and interactions.
GetResponse offers flexible pricing plans, and it offers a 30-day free trial. This gives new bloggers an opportunity to explore the platform’s features.
4. Brevo
SendinBlue recently rebranded as Brevo. However, most of the email marketing platforms features remain the same.
Brevo is an ideal platform for new bloggers looking for a balance between simplicity and advanced functionalities.
Its intuitive email builder and template library enable easy customization, ensuring your emails align with your brand identity.
One standout feature of Brevo is its advanced segmentation and contact management capabilities. Beginners can create targeted campaigns based on various attributes, such as age, interests, or purchase history.
And the platform’s automation and transactional email capabilities help streamline communication, ensuring that your audience receives relevant content at the right time.
Brevo offers a free plan, which makes it an attractive choice for beginners with limited budgets.
5. ConvertKit
ConvertKit is a popular choice for content creators, bloggers, and online businesses who want to focus on building relationships with their audience.
The platform’s simplified email editor and template options make it easy to create engaging emails without the fuss.
ConvertKit’s subscriber tagging and segmentation features allow you to deliver personalized content to specific groups. This leads to better engagement and higher conversion rates.
The email marketing platform’s automation and drip campaigns allow you to send targeted sequences automatically, which saves time and effort.
ConvertKit does not offer a free plan. However, its affordable pricing and user-friendly features makes it a solid choice for new bloggers for whom audience engagement is a priority.
Now that you know the top email marketing platorms for new bloggers, you need to know why email marketing is important for.
Email Marketing Tools Benefits
| Platform | Most Outstanding Feature | Learn More |
|---|---|---|
| Mailchimp | Time-saving features. Enables you to Automate repetitive tasks and easily Segment blog traffic. | Visit the website |
| Constant Contact | Scheduling options. Let’s you stay in contact and engage with your audience even while you are away. | Visite the website |
| GetResponse | Beginner-freindly interface. Makes it easy for beginners to get test the platfrom with a 30-free trial. Offers flexible paid plans too. | Visit the website |
| Brevo | Generous Free Plan. Send 500 free emails a day for free. Great incentive for new bloggers and those who are on a budget. | Visit the website |
| ConvertKit | Built for Content creators. This platform offers all the features bloggers need to create successful email campaigns and more. | Visit the website |
So why do bloggers need to use email marketing platforms? You may have heard the term “the money is in the list.” The list, in this case is the list of the people who visit your blog.
As a new blogger you need to be able to stay in touch with your blog visitors and that’s where email marketing platforms come into play.
Benefits of Email Marketing Platforms
Here are 7 benefits new bloggers will get from using email marketing platforms:
Traffic Generation
Email marketing can be a powerful tool to drive traffic back to your blog.
When you publish new content or have an important announcement, sending an email to your subscribers can encourage them to visit your blog and read the latest updates.
Builds Communication
An email list enables direct communication with your blogs’ audience. When it comes to social media platforms, algorithm changes can determine who gets to see your posts.
Emails that are hosted on email marketing platforms are more likely to reach the subscribers’ inboxes. This ensures that your messages are seen by your target audience.
Keeps Ownership
Bloggers have full ownership and control over their email lists. That’s not the case when it comes to their social media followers.
Social media platforms, search engines, and other content distribution channels change their policies often. These changes can negatively affect a blogs visibility.
With emails distributed from email marketing software platforms, bloggers have complete control over how and when their content is shared. There’s no need to rely on external platforms.
Easy Personalization
It is important that your emails reflect you. Email marketing platforms makes it easy to customize your emails so your identity shines through.
Personalization also applies to your audience. When you take advantage of email marketing features such as the ability segment your audience, you can customize your emails to suit an individual audience.
Making Money Opportunities
An engaged and loyal email list can be your most valuable online asset. Because you can use it to make money, your email list can significantly boost your revenue-generating efforts.
You can do this using affiliate marketing, sponsored content, product launches, or selling your products/services.
Enables Feedback and Insights
A great way to decide whether to pivot or continue on the same path is by soliciting feedback from your audience.
Bloggers can conduct surveys, ask for opinions, or encourage responses on some email marketing software platforms.
The responses they receive helps them better understand their subscribers. This kind of feedback can be used to improve content, products, or services.
Enhances Relationship Building
Subscriber lists hosted on email marketing platforms empower bloggers to consistently deliver valuable content.
Staying in contact with your blog visitors leads to better engagementwhich can foster a sense of community and loyalty over time.
Summary
Getting started with email marketing doesn’t have to be overwhelming. The beginner friendly-email marketing platforms we looked at will help you get started with little hassle.
Whether you’re a small business owner, content creator, or a brand new blogger, each platform offers unique features to help you easily connect with your audience.
From intuitive interfaces to advanced automation capabilities, these email marketing platforms cater to every new blogger’s needs. So they will empower you to create successful email marketing campaigns.
In the end, choose the platform that’s suited for with your goals and start building strong relationships with your blog visitors.
